Filed in: science and technology
Theme : New products and services

Mixpanel makes the startup program available to more companies and introduces a free KPI Business Key Performance Indicators (KPI) dashboard template to help startups measure key indicators

SAN FRANCISCO, July 20, 2022 /PRNewswire/ — mix panelthe leading product analytics solution, powering more than 6,000 of the world’s most forward-thinking digital companies, today announced that more than 1,000 companies have gained access Mix panel for startups, a free program that helps startups get products to market faster by giving them up to $50,000 in free credits per year worth up to 430 million monthly events — more than double the in comparable programs. To celebrate this milestone, Mixpanel is expanding the program eligibility and introduces a free business KPI dashboard template ? Nine out-of-the-box, fully customizable reports that make it easy for any organization to measure the performance metrics that matter.

Mixpanel, Inc.

Today we see high inflation, rising interest rates, a war coming Europe and signs that we may be heading into an economic downturn of unknown duration. Capital is becoming increasingly scarce and startups have to think twice about how they use their resources. In times like these, product analytics become essential as they show startups what is and isn’t working with their websites and apps, what to prioritize and what to invest in.

“Even under the best of conditions, few startups succeed. That’s why we created the Mixpanel for startups in 2020,” he emphasized Neil Rahilly, Vice President of Products at Mixpanel. “In just two years it has grown to become the most comprehensive product evaluation program in the world, and we’ve given away $25 million in free credits to help more startups succeed. Working with so many startups and seeing them use their product analytics dashboards to secure funding is a dream come true. I am very excited to celebrate this milestone by making the program available to more startups and introducing our new Business KPI dashboard template. »

Mix panel for startups

Starting today, Mixpanel is expanding the entry criteria for startups: now all startups under the age of five who have raised up to $8 million can apply Benefit from the Mixpanel for startups.

The health app Canbased in Paris, is a beneficiary of this program. Since its launch in 2020, it has connected more than 100,000 expectant parents with paediatricians, midwives and pediatric nurses. The company uses Mixpanel to better understand how customers are using its product and make more informed decisions about its roadmap, which has resulted in a more than 10% increase in user count per month and a doubling in customer retention. The ability to easily capture and visualize its growth metrics also helped May attract investors in Q2 2022, leading to the app securing an additional $3.3 million in funding.

“Before Mixpanel, we made decisions based on interactions with users. We now have dashboards that measure metrics like conversion, user growth and loyalty,” said Antoine Creuzet, May co-founder faster to find and simplify fundraising. But the most important thing is that it has given us the certainty that we have mastered our profession perfectly. »

Business Key Performance Indicators Dashboard Template
Company KPI Dashboard Template

The business metrics dashboard template is available today free of charge for all Mixpanel customers. It includes a range of features that enable startups from different industries and geographies to quickly get started with product analytics and measure engagement, retention, and growth metrics.

Getting started is easy. Businesses only need two events in Mixpanel – a registration or session launch event and a value moment event. The template also includes a new feature called Mixpanel Primers. All three guides link directly to the dashboard templates and provide guidance on how to interpret the reports, why certain metrics are important, and what a “good” metric is.

The business KPI dashboard template takes the guesswork out of determining which metrics to measure. It helps companies quickly answer questions like:

  • How many users benefit from my product?
  • Who are my most active users?
  • Which channels generate the most subscriptions?
  • How many of my active users are coming back?

The template also creates public and private, intuitive and fully customizable dashboards worthy of an investor, so everyone can benefit from this information.

“Mixpanel’s Business Key Performance Indicators dashboard template puts metrics within reach that we hadn’t even thought of measuring,” said Kelvin Yufounding engineer of Zage. “It took only five seconds to set up our KPI dashboard and the reports were very easy to understand and use. »

About Mixpanel

mix panel helps companies measure what matters, make decisions quickly, and use data to build better digital products. With its powerful self-service product analytics solution, teams can easily analyze how and why people engage, convert and retain their products in real-time and on any device to improve their experience. Based on san franciscoMixpanel has an award-winning culture and experience, with offices in new York, Seattle, austin, London, Barcelona and Singapore. For more information, visit the website:

Media contact: Joe Roualdes, [email protected]

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