Specialists assure that the increased production costs will be passed on to the price of the iPhone 14. By placing more bets on the Pro and Pro Max versions, Apple would also try to get more profits.
[Mise à jour du lundi 11 juillet 2022 à 16h30] The amount to pay for an iPhone 14 should be much higher than what had to be taken out of the portfolio to acquire an iPhone 13. Dan Ives, analyst at Wedbush Securities has therefore reported a $100 increase over the price of the iPhone 14. “Prices have risen across the supply chain and Cupertino will need to pass those costs on to the consumer when the product launches .” CSS Insight’s Ben Wood is more measured and doesn’t guarantee the increase will be passed on to consumers: “Given the cost of living, Apple might decide that a price hike might prove counterproductive,” he told The Sonne. Apple has also sold more iPhone 13s than iPhone 13 Pro Max and may be trying to reverse the trend, with the iPhone 14 Pro and 14 Pro Max accounting for 55-60% of its sales compared to 40-50% of its sales for the iPhone 13 Pro and 13 Pro Max. The goal of the company at the apple would therefore be to sell a larger number of these expensive models in order to generate more profit by strategically differentiating the classic version from the pro version.
If 2022 is no exception to the rule, Apple should unveil its new iPhone 14 in the fall. Some revelations have already been made about the future iPhone 14 and in particular the always-on screen. During the WWDC (Apple Worldwide Developers Conference) on June 6, 2022, Apple presented a new version of its operating system iOS 16, which can now support always-on displays. This technology, already available on Android smartphones or on the Apple Watch Series 5, allows the display of widgets such as the weather, data from the Health app or the arrival of your VTC driver, even when the screen is locked. For this, Apple had to review its panels and would therefore sign the arrival of a screen that can go down to 1Hz on the iPhone 14, versus panels that can go from 120Hz to 10Hz on the iPhone 13 Pro and 13 Pro max. These screens enable adaptive screen refresh to save battery power. On the other hand, according to MacRumors, the always-on technology may only be available for the iPhone 14 Pro and iPhone 14 Pro Max models.
As with previous iPhones, the launch of the iPhone 14 is slated to take place in September 2022 during the annual conference that Apple is holding in its stronghold of Cupertino, California. Several dates are circulating on this event, mainly around September 13 and 14, 2022. iOS 16, available in beta version for developers since June 7, 2022, will equip the different versions of the iPhone 14 when they arrive in the appear next September.
iPhone 14 Pro, Pro Max and… Pro
Only the Pro versions of the iPhone 14 should include certain new features such as the always-on screen or even a new front camera and a thinner cutout around this camera to replace the notch present on the brand’s smartphones since the iPhone X appears A new chip called A16 and a 48 megapixel rear camera should also equip the smartphone in the Pro version. The basic versions iPhone 14 and Max could only offer an A15 chip, which already equips the iPhone 13, in a revised and improved version. It would be the first time that the Pro versions have a more powerful chip than the other versions. It would be up to Apple to cut costs and absorb some of the supply issues.
Apple could again offer four versions of its iPhone 14, with an iPhone 14 with a 6.1-inch screen, an iPhone 14 Pro also with a 6.1-inch screen, an iPhone 14 Pro Max with a 6-inch screen, 7 inch and a brand new version, the iPhone 14 Max also with a 6.7 inch screen. In addition to screens of different sizes, they could have higher battery capacities than the iPhone 13, according to a post published on Chinese search engine Baidu:
- iPhone 14: 3279 mAh (compared to 3227 mAh for iPhone 13);
- iPhone 14 Max: 4325mAh (first version);
- iPhone 14 Pro: 3200mAh (compared to 3095mAh for iPhone 13 Pro);
- iPhone 14 Pro Max: 4323 mAh (compared to 4352 mAh for iPhone 13 Pro Max).
The end of the iPhone mini?
The iPhone 13 mini may be the last version of the iPhone with a 5.4-inch screen. Small screens are becoming less popular with consumers and are selling less. Apple should therefore choose not to release the iPhone 14 mini with a 5.4-inch screen. The range of the Mini would thus disappear in favor of the declination of the iPhone SE and 3e Generation was released in March 2022.
The price of the iPhone 14
The iPhone 14 Max could be the most affordable full-size iPhone Apple has ever offered at $899. However, other rumors point to a price increase due to the lack of computer components that could weigh on the final value of the iPhone 14 and especially the Pro models. The increase could be $100 for a $799-$1,199 fee plan. The 14 Pro could show up at $1,099 versus $999 for the iPhone 13 Pro, or €1,259. The iPhone 14 at $799 in 128GB, the same price as its predecessor iPhone 13, and the 14 Pro Max at $1,199 or €1,359.
For some, Apple might offer a subscription system for $35 a month for the iPhone 14, $45 for the iPhone 14 Pro, and $50 for the Pro Max.
Design and new colors
In terms of design, the iPhone 14 is said to be similar to its predecessor, the iPhone 13, with flat edges and rounded corners also reminiscent of the iPhone 4. The outline of the photo sensors could evolve and become thicker, as well as the notch on the front camera could disappear in favor of two smaller shapes, round and oblong on the Pro models. The Cupertino-based company was working on new colors for its iPhone 14. The iPhone 13 Pro and Pro Max have been available since spring 2022 in silver, gold, graphite, alpine blue and even alpine green. The iPhone 13 and 13 mini come in: Green, Pink, Blue, Midnight, Starlight, and Red. For the iPhone 14, purple might move into Apple’s color palette, it might change depending on the light. A purple tint had already been tested on the iPhone 12 in spring 2021.
No USB-C yet
The iPhone 14 will not yet come with a USB-C port, as required by European charging regulations. Apple’s Lightning system is also said to be in use on the iPhone 14, although some rumors have suggested that the iPhone may no longer have a charging port at all and will therefore charge via MagSafe, Apple’s wireless charging system. Nothing seems to be confirmed on this site, and the presence of a Lightning charging port is the most likely hypothesis. The USB-C port would not arrive on iPhone models until 2023.