$suicide boy$. The name is evocative and true. It’s hard to avoid, despite its hint of suicide, as this independently operating New Orleans duo has amassed billions of streams across streaming platforms.

As of November 2021, the breezy and soaring punk-rap formation, who will be performing on the Plains Sunday night, had amassed 5.3 billion plays online.

Unhappy with the direction their respective lives were taking, cousins ​​Aristos Norman “Ruby da Cherry” Petrou and Scott Anthony “$crim” Arceneaux Jr. teamed up in 2014 to bring $uicideboy$ to life bring.

They decide to gamble it all and make a pact to take their own lives if their careers don’t take off.

“There was no plan B. If it hadn’t happened before I was 30, I would have racked my brains,” $crim said in an interview published on the American site. mass appeal.

Not surprisingly, the connotations associated with suicide are far from unanimous.

save lives

In another interview published in the magazine inked in May 2021, $crim reports that the duo helped save lives.

“I get goosebumps just thinking about all these young people telling us that we saved their lives and helped them get off drugs. There are young people who are afraid of going to therapy and being stigmatized. There’s also all those who can’t afford to get help and they find it in our music,” he noted.

Ruby da Cherry and $crim formed their band with the intention of not being like everyone else.

“We wanted to do the opposite of what everyone in the rap scene is doing. We didn’t have fancy cars or gold chains. We emphasized that we are losers and we mixed that shock rap Problems related to mental health. We were just trying to get people’s attention,” Ruby da Cherry told the magazine in November 2022. billboard.

The independently acting duo, who founded their own label G*59, address depression and suicidal thoughts in their songs.

“Success came when we started talking about our fans’ struggles with drugs, anxiety and depression. These things exist. People want to help, but they don’t do much. That’s why I hate mental health awareness. It is impossible to educate everyone. We hope we can achieve more with our music,” said Ruby da Cherry billboard.

A new album

A year after its inception, $uicideboy$ is a success underground Thanks to the EP $out $ide $suicide. The song of the same name has a total of 129 million hits on the Spotify portal to date.

The magazine billboard selects the duo for their list of 15 artists to be featured in 2017.

After several EPs and mix tapes, $uicideboy$ will release his debut album titled on September 7th, 2018 I want to die in New Orleans. The popularity of training is growing. After a one-year hiatus and her second album released last summer, she will release a new work on July 29th. Sing me a lullaby, my sweet temptation.

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